Daily Archives: November 18, 2011

Australian (and Philippine) businesses advised to ‘mobilise’

The opportunities available for Australian businesses to mobilise is equal if not more applicable too for Philippine businesses given more people in the Philippines use mobiles for a variety of personal needs.

From IT Wire By Peter Dinham

Tuesday, 15 November 2011 14:21

Google data released just last week reveals that 25 percent of shopping-related searches come from mobile, but in Australia four in five business don’t have mobile-friendly websites and Google’s urging them to mobilise to take advantage of the growing number of people looking for goods and services using their mobile phones, especially over Christmas.

Ross McDonald, head of retail for Google Australia and New Zealand, says the situation in Australia with the lack of mobile-friendly business websites is like “shutting the door on one out of every four customers who walks into your shop during the most important retail period of the year.”

“Our data shows that this Christmas, more people than ever will be looking for you on mobile phones. But Christmas is a marathon, not a sprint, which means it’s not too late to be early – yet,” McDonald says.

McDonald says the good news is that it’s not too late to mobilise over Christmas, and he has thrown in a few tips about how businesses can go about setting up a mobile-friendly website.

Here’s his tips:

1.    Do a “mobile health check”: is your website optimised for mobile?

A mobile-friendly site is a website designed specifically to be viewed and used on a smartphone.

It’s not hard to find out whether your site passes the test. Google provides a quick and easy tool that shows you how your current site looks on     mobile and provides a personalised report on what’s working, and what could be improved (http://www.howtogomo.com/en/).

Alternately, you can grab the closest smartphone, open your company’s website in the phone’s browser, and start exploring. Can you read the text     without squinting, zooming, or scrolling? Are any of the images slow to load on your mobile connection, or even broken? Do you have to pan around to     view the whole page? If your answer to any of these questions is “yes” then your site isn’t mobile friendly.

Of course, if you don’t have one, you should…

2.    Diagnose what you want your customers to do on mobile.

If you’re worried about the time or effort it takes to make your site mobile-friendly, don’t be. You don’t have to redo your entire website: just     think about how your customer will find and use your site, and focus your efforts on the parts of your site that meets their immediate needs. Do they     need to be able to browse through your goods and buy them online? Or do they just want a phone number and a map?

3.    Build a mobile-optimised website.

Once you’ve decided what you want your customers to be able to do, it’s easier than you probably think to start building your site. For example,     studies show that customers often use their smartphones to research, call, and visit physical businesses. That means that for many retailers, the     best thing to do is create a mobile-friendly landing page with focus on the basics, like location, hours, and contact information.

You can use a free tool like Google’s mobile site builder, which lets you choose from 6 simple ready-for-mobile templates. The templates are     lightweight – which means they load quickly – with “call to actions” (like buttons customers can click to call your business, or expandable maps)     prominently featured. Alternately, you could choose a mobile site builder from http://www.howtogomo.com/en/#build-your-site.

4.    Educate yourself about mobile ads.

If your mobile-friendly website is up and running, you can start thinking about advertising on mobile phones. Mobile ads offer lots of capabilities     that more traditional digital formats don’t. For example: Google’s click-to-call ad format enables users to tap a phone number to call a business     directly from within an ad. Hyperlocal features tell customers how close they are to an advertiser’s physical location, within the ad.

5.    Build your mobile ads strategy – based on what your customers want.

Getting started is easy: if you’re a Google AdWords customer, you’re automatically opted-in to mobile ads on smartphones. If you’re new to mobile     ads, ask yourself when your customer actually uses their mobile, and how you can best reach them.

For example, if you want to drive foot traffic to your store, location is especially relevant. Choose an ad format that includes directions and a map     within the ad to direct prospective customers to your store with directions and a map within the ad. Or, choose a hyperlocal ad that shows distance     information within the ad, alerting customers that they’re close enough to your business to drop by.

The value of Maids in our lives

Please read the following article to know the things maids do to give their employers the benefit to do better things and enjoy a better quality of life. While having them in the Philippines as in Singapore is common, in developed countries like Australia they are really for the rich who can afford the required living wages. Whichever country you are, maids add value to our lives.

Student asks maid to queue overnight for H&M clothes

In a bid to buy pieces from the Versace for H&M Collection, a female university student asked her maid to queue overnight to buy on her behalf. -AsiaOne

Thu, Nov 17, 2011
AsiaOne

SINGAPORE – In a bid to get her hands on pieces from the latest Versace for H&M collection, a 25-year-old female university student who was in the midst of preparing for her exams asked her maid to queue overnight on her behalf.

Lianhe Wanbao reported that the Filipino maid, who declined to be named, began to queue from 2pm a day before the collection was unveiled at the Orchard Road store.

She said her employer had given her a shopping list which stated the desired items and sizes, and handed her S$2,000 in cash to make the purchases.

The maid told reporters that her employer owned quite a number of H&M collaborative pieces, and that she did not mind queuing.

This Chinese evening daily understood there were at least three maids in the queue since yesterday afternoon. They managed to secure the first three positions. A few of the employers came to take their places this morning.

Shoppers have been queuing to buy the Donatella Versace x H&M collection since yesterday afternoon. The launch of the collection was today.

Before the store doors opened at 8am, there were more than 280 people in the queue.

Lin Jun Xiong, 38, who works in retail, started queueing with his friends since 5pm yesterday evening.

He said that queueing is quite tiring, but H&M’s service was very efficient.

He added it was very easy to find what he wanted to buy after being allowed to enter the store, and security guards were on hand to maintain orderliness.

H&M Singapore’s General Manager Lex Keijser said he was quite satisfied with the public response.

After inspecting the queue at 6am, he said: “Singaporeans are very orderly and rational, waiting patiently, and they already have purchases in mind.”

URL : Filipina Maid Asked to Queue Overnight for H& M Clothes.

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